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More than ever, I believe our cities and communities need interventions of good: unapologetic, defiant and revolutionary acts of creative and courageous imagination — undertaken by those who do not see people and places today as they are, but for what they could become.
More than ever, I believe our cities and communities need
interventions of good:
unapologetic, defiant and
revolutionary acts of creative and courageous imagination — undertaken by those who do not see people and places today as they are, but for what they could become.
I have had the great privilege of working alongside & leading teams of such people.
We labour to put things of intention, purpose and delight into the world.
I have had the great privilege of working alongside & leading teams of such people.
We labour to put things of intention, purpose and delight into the world.
Some call this work Design. Innovation.
Curation. Art. Strategy. Creative Direction...
Some call this work Design. Innovation.
Curation. Art. Strategy. Creative Direction...

These names change for the people I'm working with,
whether it's or the 75 year-old couple working
shifts to keep their humble noodle stall going.

I just call it giving enough of a sh*t about things to make them good.
I just call it giving enough of a sh*t about things to make them good.
It looks a little like this:
It looks a little like this:
Clios Innovation & Creative Awards |
Silver: Best Integrated WorkThe Drum Awards |
Best Digital Interactive & Out-of-HomeSXSW Innovation Awards |
Finalist: Interactive & ExperienceDBCSG, Singapore Good Design |
Best Brand ExperienceSG Markies Awards |
Silver: Cause-Led Interactive ExperienceIndex Awards |
Design to Change the WorldD&AD Professional Awards |
Best Use of Emerging TechnologyCannes Innovation Lions |
Finalist: Applied InnovationD&AD Professional Awards |
Creativity for GoodDBCSG, Singapore Good Design |
Best Digital DesignDBCSG, Singapore Good Design |
Best Experience DesignOneShow Creative Awards |
Integrated & Cross-PlatformD&AD Professional Awards |
Brand ExperienceD&AD Professional Awards |
Sustained InnovationDBCSG, Singapore Good Design |
Cross-Category Special Mention
DBCSG, Singapore Good Design |
Best Experience DesignCannes Innovation Lions |
Finalist: Applied InnovationDBCSG, Singapore Good Design |
Best Brand ExperienceD&AD Professional Awards |
Brand ExperienceD&AD Professional Awards |
Sustained InnovationIndex Awards |
Design to Change the WorldD&AD Professional Awards |
Best Use of Emerging TechnologySXSW Innovation Awards |
Finalist: Interactive & ExperienceD&AD Professional Awards |
Creativity for GoodThe Drum Awards |
Best Digital Interactive & Out-of-HomeDBCSG, Singapore Good Design |
Best Digital DesignClios Innovation & Creative Awards |
Silver: Best Integrated WorkOneShow Creative Awards |
Integrated & Cross-PlatformDBCSG, Singapore Good Design |
Cross-Category Special MentionSG Markies Awards |
Silver: Cause-Led Interactive Experience
D&AD Professional Awards |
Brand ExperienceSG Markies Awards |
Silver: Cause-Led Interactive ExperienceSXSW Innovation Awards |
Finalist: Interactive & ExperienceCannes Innovation Lions |
Finalist: Applied InnovationDBCSG, Singapore Good Design |
Best Brand ExperienceDBCSG, Singapore Good Design |
Best Experience DesignD&AD Professional Awards |
Creativity for GoodOneShow Creative Awards |
Integrated & Cross-PlatformD&AD Professional Awards |
Sustained InnovationDBCSG, Singapore Good Design |
Best Digital DesignClios Innovation & Creative Awards |
Silver: Best Integrated WorkDBCSG, Singapore Good Design |
Cross-Category Special MentionD&AD Professional Awards |
Best Use of Emerging TechnologyIndex Awards |
Design to Change the WorldThe Drum Awards |
Best Digital Interactive & Out-of-Home

Some Thinking & Teaching
Some Thinking & Teaching
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Product & Creative Innovation: Workshop Design, Facilitation
(Various Leadership, Design Teams)
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Product & Creative Innovation: Workshop Design, Facilitation
(Various Leadership, Design Teams)
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Museum Innovation & Experience Research + Strategic Framework
for National Gallery Singapore
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Museum Innovation & Experience Research + Strategic Framework
for National Gallery Singapore
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Finance Innovation & Experience Research + Strategic Framework
for GXS (Grab/Singtel) Bank
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Finance Innovation & Experience Research + Strategic Framework
for GXS (Grab/Singtel) Bank
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

ASEAN Inclusive AI: Workshop, Conference & Program Design
for ASEAN Foundation
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

ASEAN Inclusive AI: Workshop, Conference & Program Design
for ASEAN Foundation
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.
Some Creative / Design Work
Some Creative / Design Work
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Pro-bono Community / Visual Design: Noodles with Attitude
for Telok Blangah Food Center, SG
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Pro-bono Community / Visual Design: Noodles with Attitude
for Telok Blangah Food Center, SG
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Digital Design, Art-Direction & Community Building: All-Wings
for Star Wars XWing Tabletop
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Digital Design, Art-Direction & Community Building: All-Wings
for Star Wars XWing Tabletop
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Creative Concept + Experience Design: Samsung x Star Wars
for Samsung, UK
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Creative Concept + Experience Design: Samsung x Star Wars
for Samsung, UK
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Digital + Experiential Design: Thunderbirds Gamified Saving
for Halifax Bank, UK
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Digital + Experiential Design: Thunderbirds Gamified Saving
for Halifax Bank, UK
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Retail, Digital + Experience Design: Bringing a Friendly Monster to Life
for John Lewis & Partners, UK
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Retail, Digital + Experience Design: Bringing a Friendly Monster to Life
for John Lewis & Partners, UK
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Brand Innovation: Putting a Forgotten Island Back on the Map
for Virgin Atlantic ft. Google, UK
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Brand Innovation: Putting a Forgotten Island Back on the Map
for Virgin Atlantic ft. Google, UK
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Spatial, Service + Experience Design: More Inspiring, Inviting Museums
for National Gallery Singapore, SG
Program design, development and delivery of a 2-part workshop and conference for the ASEAN Foundation x KOFICE (Korean Foundation for International Cultural Exchange).
This was held across 5 days in 2 countries (Jakarta + Kuala Lumpur) and brought together regional policy-makers, technologists and creatives to shape principles for human-centric AI development in Southeast Asia.

Spatial, Service + Experience Design: More Inspiring, Inviting Museums
for National Gallery Singapore, SG



So if you want to do something different. Something brave.
If you have ideas that require the kind of care
and creativity that makes people feel something ~
So if you want to do something different. Something brave.
If you have ideas that require the kind of care and creativity that makes people feel something ~













